Looking for a Ghostwriter on Google? You're Wasting Your Money

If you're searching for a ghostwriter and are looking on Google, you're looking at paid ads put up by ghostwriting companies, freelancers, or ghostwriting marketplaces like fiverr, Upwork, and Odesk.

Ghostwriting has no oversight or regulation, and only 4% of people claiming to be ghostwriters are qualified to write a book. The websites you see in a Google search are filled with grammatical errors, even those with slick sites like the ghostwriting companies. Ghostwriting companies all call themselves "industry leaders." It's a lie. They subcontract work to freelancers all over the country, and these, according to one sales rep from a company I talked with recently, are "student and apprentice ghostwriters." Some companies have as many as 200-300 inexperienced writers who will write for low wages because they are moonlighters or unemployed and are desperate for money. They can's write.

How do I know this? Because I know who the ghostwriters are and have spoken with them. I have called the companies as a "mystery shopper" and discovered their secret, dishonest business models. I know the business from the inside.

Some companies claim that their writers are "on staff" and "in house." This is a lie. Again, I know their writers, and they are spread across all fifty states and other countries. And their writers produce some of the worst prose ever written.

As for the marketplaces, I've read thousands of resumes posted on these sites for years. I have never read a single one that was free of a major grammatical error and didn't have awkward phrasing in the one-paragraph pitch. These are the worst ghostwriters in the world.

As for most independent ghostwriters, their writing is pretty awful and filled with basic errors committed by grammar and high school students. And they know almost nothing about publishing. The reason that all of these people advertise is because the internet allows them to do so, and when people see their websites, they assume that they are legitimate or that Google somehow screens the sites for honesty and fair business practices. Google has no interest in anything except making money. Only 2% of those on Google are professionally trained writers who are qualified to be ghostwriters. But if you can't spot grammatical errors and know nothing of the publishing industry, you're not going to be able to select a competent writer.

I talk with people every week who tell me that they are interviewing several online ghostwriters. The problem is that everybody they interview is unqualified as a writer and ignorant of the publishing industry. No one they interview is remotely qualified to write a book. Millions of dollars are wasted every year since online ghostwriting is a scam industry except for the extremely small number of ghosts who are actually trained to write and edit, who know publishing, and who have a stellar track record.

But here is where the problem lies: people searching for a ghostwriter are always looking for a bestseller for the cheapest price they can find. But great ghostwriters don't work for low or "affordable" rates. People ignorant of writing and publishing invariably end up with bad work, and the irony is that they may not even know just how bad of a manuscript they've received because they can't spot the errors. The bottom line is "Gimme something cheap."

Most people want traditional publishing, but they don't understand how to get an agent or that getting an agent is next to imposible. They know nothing of small, regional, and independent presses, and they know little about Print-On-Demand. I have always tried to educate people on my website about the above issues, but people have been taken in by ghostwriting companies, thinking that a corporate image, as well as the hype and lies on company websites, means that they're about to become part of mainstream New York City publishing. This is as ridiculous as it is sad. Ghostwriting companies are nothing more than glorified POD companies.

And if you see glowing testimonials on company websites, it's because the companies use bait and switch techniques. They will give a very small number of celebrities or CEOs a good writer for a price of $75,000 to $150,000. This is to lure people into thinking that they are major players in the publishing industry. But the truth is that most clients pay small fees to inexperienced writers--subcontractors--all over the country.

If you don't educate yourself about ghostwriting and publishing, you're going to choose a bad writer. And almost everyone is bad because online ghostwriting is a business model, not a craft or an art. I am amazed at how few pages people read on my website, pages that alert people to these hard facts. They want a cheap book, and that's what they get: cheap.

Caveat emptor. Buyer beware.

My Cousin Dashiell Hammett

After many years of researching my family tree, I have learned definitively that legendary mystery writer Dashiell Hammett (The Maltese Falcon, The Thin Man, The Dain Curse, Red Harvest, and others) is my cousin.  Hammett, or "Dash" as he was known, is the fourth generation grandson of my fifth generation paternal grandfather.  That makes him my fifth cousin once removed.  While I can't therefore say that we were ever drinking buddies, I'm proud to share a little DNA with a man whose books are still in print and whose novels were made into very successful films.

Samuel Dashiell Hammett was born in 1894 and died in 1961.  The New York Times said that he was "The dean of the . . . hard-boiled school of detective fiction."  Later, Time magazine said that his novel Red Harvest was one of the top 100 novels published in America between 1923 and 2005.  Famed mystery writer Raymond Chandler said that "Hammett was the ace performer.  He was spare, frugal, hard-boiled, but he did over and over again what only the best writers can ever do at all.  He wrote scenes that seemed to have never been written before."

Hammett was a detective for The Pinkerton Detective Agency, which spurred him to write in the mystery genre.  In addition to writing bestselling novels and numerous short stories, he also worked in Hollywood as a screenwriter.

I look back over my life and have to smile when I recall that the first novel I read was a Perry Mason mystery when I was seven years old.  I was so taken with the genre that I wrote a three-page Perry Mason mystery and sent it to the author of the Mason series, Erle Stanley Gardner.  Gardner was kind enough to write back, encouraging me to keep writing.

I won't make the claim that I love to write because Dashiell Hammett is a cousin, although it's a nice thought during one of my Walter Mitty moments.  It does make me reflect, however, on how people are connected and what those connections mean.  It's said that everyone is seven steps from Kevin Bacon.  Turns out that I'm five steps from Dashiell Hammett on the Hammett family tree.  I'll take it!

~William Hammett

Contact wmhammett@aol.com 

Index of Articles

Hiring a Qualified Ghostwriter

There are many individuals who have sites on the internet, sites advertising their services as a ghostwriter.  Additionally, there are thousands of resumes posted on the sites of ghostwriting clearinghouses, such as elance, odesk, and upwork.  The problem is that many people who are seeking a ghostwriter because they don't have the necessary writing skills to write a book are blind to the poor phrasing and grammatical errors on these sites and in the clearinghouse resumes.

Also, many people don't know a great deal about the publishing industry or what qualifications a competent, professional ghostwriter should possess.  I invite people searching for a qualified ghostwriter to click the following link and read the many articles on William Hammett's How to Hire a Ghostwriter.  The site contains an index of all articles on the subject.  The index may be found at the bottom of each post and also in the right sidebar.

The articles cover a wide range of topics, such as how to query a ghostwriter, what credentials one should look for, how to spot unqualified writers, the pitfalls of hiring a ghostwriting company, and much more.  Always due your due diligence, but before you begin, learn the issues involved and what questions need to be asked.

William Hammett's How to Hire a Ghostwriter

Good luck!

~William Hammett

Contact: wmhammett@aol.com