Established authors, as well as self-published authors, are now finding that Kindle Direct Publishing offers many advantages over Print-on-Demand, or POD. In fact, many authors are not even trying to get their eBooks onto other platforms, such as Barnes & Noble, Smashwords, or iTunes, nor are they interested in producing paperback editions. At first glance, this would seem to be counterproductive since one would think that sales would increase by also increasing the number of sales outlets for a title.
Kindle Direct Publishing Select offers many advantages, however. First, Amazon's Kindle store outperforms all other online eBook outlets. Also, several authors have found that Amazon does a better job advertising titles on their site when authors promise exclusivity. Sales are definitely generated by Amazon's trademark ads that state, "Customers who bought this title also bought . . . ."
That having been said, it is advisable to follow a few rules of thumb. Kindle Direct Publishing Select offers an author the option of offering a book for free for a limited number of days for promotional purposes. Nothing boosts sales more than giving away something for free. People like to download free books, and this can result in increased reviews on the Amazon site.
In turn, positive reviews result in customers going to the promotional websites of a book or author, sites where the book is also offered for sale by a link back to Amazon. This is when an author may choose to offer the book for .99 cents for a period or time, after which the price may be increased. Sales are usually optimal at $2.99 per title regardless of the length of the book, although many authors move up to $3.99.
The book must be well-written, of course, but if an author has a quality product, Kindle Direct Publishing and Kindle Direct Publishing Select offer a great deal of opportunity in this new age of publishing.
~ William Hammett
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